PUB

LG Washing Machine: Rugby Tunnel

To launch and demonstrate the capacity of LG’s 11kg washing machines, we placed them in front of players’ tunnels at Super Rugby games. At the beginning of the game, fans watched players run out of the washer clean. At half-time players ran into the washer dirty, changed into fresh kits and ran back out of the washer clean again.

Advertising Agency: Y&R, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Katherine Glover, Eric Wittstock
Art Director: Steve Dirnberger, Bruce Murphy